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Creative Thoughts

Experts don’t call themselves experts and don’t market themselves. They show up when needed or feel called to.
They’re usually the most silent in the room because they simply do their thing.
When I meet an expert I know it after I’ve got “the thing”. But without the buzz floating in the air.

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As an avid observer of the design market and a regular reader of valuable content, I’m pretty sensitive to aesthetics. Highlight: typefaces. Analyzing patterns, I early spot signs of distinctive types for brands.
Soft, rounded, wide, with a thin line… this soft kind of fonts, spread across the web globe. Even the most conservative industries are including soft visual language in their content.
Typography is currently on the central stage because in the Covid times’ everyone has something to say. In a content-rich world, typography is influencing creative culture.
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My practice is vital and ever-evolving. I don’t settle my will and let the purpose to fall asleep. The cheerful mindset supports the belief in the existence of courteous species.

I believe. I am. Let’s create an amiable ambient.

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Most species say “System needs a change”. But the system consists of the collective individuals. And the change comes from within. From the very crux of the collective – me, you, individual.
Gradual, each one of us, when act bit by bit, can make a change for a wider perspective. For a collective.
Join me. Encouraged optimism is what strengthens us, species to act relentlessly. Contribute to the system starting from yourself.
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In mine – the world of design, more and more I appreciate the tangible, sense for aesthetics. So many trending-branding-blending, Canva’s drawing, and free downloading. Yet, the spirit will only rise when we and new AI species notices that AURA absence.

Imagination Fenix(ed).

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