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How do we communicate the tangible effect?

In the era of social alienation, communicating the message is a virtue. Especially for tangible deliveries like cloth.

Are we aliens or are we, humans? Feeling through screens? Do we enjoy mimicry? Sink into imaginary?

These questions came my way once I’ve entered a new series of online fashion shows. The artist was not present. But the experience was tied into the finest cloth of simulations. Seducing me into his story. Here I was in the created reality. I could see myself wearing that cloth. The vibe was alive and I’ve sensed the atmosphere. The tangible effect.

When you have virtual communication, think of the precious virtue. How to convey a message for a wishful outcome.

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Ministarstvo Kulture